PURE-Fashion Trade Event

Pure London is so much more than a fashion trade show. They bring together the brightest minds in the industry twice a year to showcase the best of the season’s must-have fashion collections, discover the latest trends, get exclusive business insight and make all-important international connections.

Pure London provides a global platform for womenswear, accessories and shoes brands and designers to meet with buyers that matter the most to their business. Exclusive to July 2022 is the new dedicated focused area, Pure Jewel in partnership with the NAJ, which acknowledges the need for jewellers, designers, jewellery brands, loose gems and jewellery manufacturers to connect within the wonderful surroundings of Olympia in West London.

Join the next edition as we arrive back at the iconic Kensington Olympia in London, 12-14 February 2023.

Opening hours: 

February 12th 2022: 09:30 - 18:00
February 13th 2022: 09:30 - 18:00
February 14th 2022: 09:30 - 16:00

Industry sector: Clothing, Fashion, Accessories (industry 10)
Main product group: Ladies' Outerwear, Young Fashion, Accessories, Menswear, Children's Wear
Access: Trade visitors

12-14 FEBRUARY 2023

July 2023

Interval: two times annually


Hyve Group plc