showUP-Trade Show for Home and Gift

showUP has developed into the ultimate purchasing fair for home accessories and gift items. The trade fair focuses on buyers of residential and gift stores, concept stores, web shops, department stores and museum shops. Stylists, press and bloggers also come along to gain inspiration.

More than 300 participants from home and abroad are now taking part, from small starting labels and young designers to well-known brands. That is immediately the charm of showUP: leading international brands and surprising newcomers can be found here under one roof. 

showUP is more than a purchasing fair. It is also a place to find inspiration and network. There are baristas, food trucks and nice terraces. In a pleasant environment you can catch up with colleagues, suppliers and other relations.

The set-up of showUP is open and inviting. The atmosphere and styling of the location is pleasant and breathes creativity. Stands of participants are open and uniform so that the products are central. You can spot new products for your store in a casual and clear way and meet with your existing suppliers.

In addition to the participating brands, there is room for young design talent, you will see surprising presentations and there is an exciting lecture program under the name listenUP. The trend presentation by buro jantrendman is a fixed element, in the Trend Zone on the exhibition floor the trends are visualized with associated products from participating brands.

The edition of 29-30 January 2023 will be held in the EXPO Greater Amsterdam (formerly Expo Haarlemmermeer) in Vijfhuizen. 

Industry sector: Trade Fairs for Consumer Goods (industry 03)
Main product group: Living, Lifestyle Accessories, Decorations, Well-laid Table, Kitchen Furniture, Cooking Utensils, Cookers, Paper Products, Stationery, Lamps, Lighting Technology, Wellness, Health, children's Furniture, Toys, Books, Gifts, Home Textiles
Access: Trade visitors


September 2023

Interval: two times annually


showUP BV