Toy Fair-Toy, game and hobby trade show

The Toy Fair is the UK’s largest dedicated toy, game and hobby trade show taking place annually at the end of January at Olympia London.

The toy industry’s showcase welcomes more than 260 companies exhibiting thousands of products to visitors including retailers, buyers, media and the wider industry.

No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.

The Toy Fair offers 23,000m² of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.

In 2020 the show attracted more than 260 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, the Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors and distributors. In 2020 it also attracted more than 300 members of the press.


INDUSTRY SECTOR: Toys, Games, Computer Games (industry 73)


Dolls, Plush Animals, Toys, Wooden Toys, Plastic Toys, Model Toys, Model Railways, Childrens Books, Electronic Toys, Hobby Articles, Party Games, Applied Arts

ACCESS: Trade visitors


Tuesday 25th January------------9am - 6pm

Wednesday 26th January------- 9am - 6pm

Thursday 27th January-----------9am - 5pm


Interval: annually


British Toy and Hobby Association