The importers, producers and employees are looking forward to it: the fully-fledged 21st edition of Wine Professional, 9 to 11 January in the RAI Amsterdam. Registrations follow each other quickly. Many returning wine merchants reserve their permanent places, new importers choose a location that is as favorable as possible.
There is also great interest in participating in the program. The possibilities are diverse. There is a cooking theater for fascinating wine-food tastings with the participation of several leading chefs. In addition, a wine theater that is especially suitable for educational wine presentations and comparative tastings, if possible with the relevant producers themselves as guest speakers. And finally, there is a test location for 'speed dates': small-scale presentations where an importer briefly asks attention for, for example, a new winery in its range.